Behavioral patterns and values that characterize a group of consumers in a target market are called
A) reference groups.
B) cultures.
C) social classes.
D) perceptual categories.

Question

Quizplus · Accepted Answer

Behavioral patterns and values that characterize a group of consumers in a target market are referred to as cultures. Reference groups refer to specific groups of people individuals look to as a guide for behavior, social classes refer to distinctions between groups of individuals based on income and occupation, and perceptual categories are mental constructs that individuals use to organize information.

Behavioral Patterns and Values That Characterize a Group of Consumers