If a small business will be using the services of an advertising agency, all of the following should be mentioned in the promotion section of the marketing plan EXCEPT
A) the name of the agency.
B) the credentials of the agency.
C) how the agency's employees are compensated.
D) a brief mention of successful campaigns supervised by the agency.

Question

Quizplus · Accepted Answer

How the agency's employees are compensated is not relevant information to include in the promotion section of the marketing plan. The other options - the name of the agency, their credentials, and successful campaigns they have supervised - are all important pieces of information to include in promoting the agency's services.

If a Small Business Will Be Using the Services of an Advertising