Match the term with its definition.
-The parameters used to distinguish one form of market behavior from another
A)actual product/service
B)augmented product/service
C)core product/service
D)customer profile
E)demographic variables
F)marketing
G)primary data
H)sales forecast
I)secondary data
J)segmentation variables

Question

Quizplus · Accepted Answer

Segmentation variables are the parameters used to distinguish one form of market behavior from another, allowing for targeted marketing efforts to specific consumer groups.

Match the Term with Its Definition