Match the term with its definition.
-The division of a market into several smaller groups, each with similar needs
A)benefit variables
B)customer acquisition costs
C)market
D)market analysis
E)market segmentation
F)marketing mix
G)marketing research
H)multisegment strategy
I)single-segment strategy
J)unsegmented strategy (mass marketing)

Question

Quizplus · Accepted Answer

Market segmentation is the division of a market into several smaller groups, each with similar needs.

Answer: H
 Multisegment strategy is when a company targets several different segments with a different marketing mix for each.

Answer: I
 Single-segment strategy is when a company chooses to focus on only one segment of the market.

Answer: J
 Unsegmented strategy (mass marketing) is when a company targets the entire market with one marketing mix.

Match the Term with Its Definition