Match the term with its definition.
-Specific characteristics that describe customers, their purchasing power, their consumption patterns, and other factors
A)actual product/service
B)augmented product/service
C)core product/service
D)customer profile
E)demographic variables
F)marketing
G)primary data
H)sales forecast
I)secondary data
J)segmentation variables

Question

Quizplus · Accepted Answer

Demographic variables refer to specific characteristics that describe customers, such as age, gender, income, education, and other factors that influence their purchasing power and consumption patterns.

Match the Term with Its Definition