Match the term with its definition.
-The process of locating and describing potential customers
A)benefit variables
B)customer acquisition costs
C)market
D)market analysis
E)market segmentation
F)marketing mix
G)marketing research
H)multisegment strategy
I)single-segment strategy
J)unsegmented strategy (mass marketing)

Question

Quizplus · Accepted Answer

Market analysis is the process of locating and describing potential customers, their characteristics, and their buying behavior.

Match the Term with Its Definition