Match the term with its definition.
-Specific characteristics that distinguish market segments according to the benefits sought by customers
A)benefit variables
B)customer acquisition costs
C)market
D)market analysis
E)market segmentation
F)marketing mix
G)marketing research
H)multisegment strategy
I)single-segment strategy
J)unsegmented strategy (mass marketing)

Question

Quizplus · Accepted Answer

Benefit variables are specific characteristics that distinguish market segments according to the benefits sought by customers. This involves understanding what specific advantages or features are valued by different groups within a market.

Match the Term with Its Definition