Match the term with its definition.
-The basic physical product and/or service that delivers customer benefits
A)actual product/service
B)augmented product/service
C)core product/service
D)customer profile
E)demographic variables
F)marketing
G)primary data
H)sales forecast
I)secondary data
J)segmentation variables

Question

Quizplus · Accepted Answer

The actual product/service is the physical product or service that delivers customer benefits.

B) augmented product/service
 The augmented product/service includes additional features and services that enhance the value of the core product/service.

C) core product/service
 The core product/service is the basic product/service that meets the customer's needs or wants.

D) customer profile
 The customer profile includes information about the customer's characteristics, preferences, and behaviors.

E) demographic variables
 Demographic variables refer to customer characteristics such as age, gender, income, and education.

F) marketing
 Marketing is the process of creating, communicating, and delivering value to customers.

G) primary data
 Primary data is information collected directly from customers through surveys, focus groups, or other research methods.

H) sales forecast
 A sales forecast is an estimate of future sales for a product or service.

I) secondary data
 Secondary data is information that has already been collected by others and is available for use.

J) segmentation variables
 Segmentation variables are characteristics used to divide the market into distinct groups of customers with similar needs or preferences.

Match the Term with Its Definition