Match the term with its definition.
-The gathering, processing, interpreting, and reporting of market information
A)benefit variables
B)customer acquisition costs
C)market
D)market analysis
E)market segmentation
F)marketing mix
G)marketing research
H)multisegment strategy
I)single-segment strategy
J)unsegmented strategy (mass marketing)

Question

Quizplus · Accepted Answer

Marketing research is the gathering, processing, interpreting, and reporting of market information.

Match the Term with Its Definition