Match the term with its definition.
-New market information that is gathered by the firm conducting the research
A)actual product/service
B)augmented product/service
C)core product/service
D)customer profile
E)demographic variables
F)marketing
G)primary data
H)sales forecast
I)secondary data
J)segmentation variables

Question

Quizplus · Accepted Answer

Primary data is new market information that is gathered by the firm conducting the research.

Match the Term with Its Definition