Which of these can be used to pursue the peripheral route to influence?
A) Reciprocity
B) Commitment
C) Social proof
D) Reward and punishment
E) All of the answers are correct

Question

Quizplus · Accepted Answer

All of the answers can be used to pursue the peripheral route to influence. Reciprocity can be used to offer a concession or gift which can increase liking or trust. Commitment can be used to get a person to agree to a small request which can lead to compliance to a larger request later. Social proof can be used to show that others are doing or believing something, which can be a shortcut to acceptance. Reward and punishment can be used to provide incentives or consequences for certain behaviors, which can influence attitudes or beliefs.

Which of These Can Be Used to Pursue the Peripheral