There are two alternative pathways to persuading others. One leads us to respond to persuasive arguments on the basis of snap judgments and biases. This is known as the

Question

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The peripheral route to persuasion refers to responding to persuasive arguments based on snap judgments and biases, such as being influenced by the speaker's appearance or tone of voice. The central route, on the other hand, involves carefully considering the logic and evidence presented in an argument. The other options, afferent and efferent routes, pertain to neural pathways involved in sensory and motor functions, but are not relevant to persuasion.

There Are Two Alternative Pathways to Persuading Others