Both Nicole and Sandy need to buy a new cellphone. They get pamphlets on the top-selling phones. Nicole decides to buy the new iPhone simply because it is an Apple product and she has a crush on the salesman at her local store, whereas Sandy decides to purchase an Android phone after making a spreadsheet of the pros and cons of each phone and carefully weighing her options. In this example, Nicole is influenced by the ____________ route to persuasion and Sandy is influenced by the _____________ route to persuasion.

Question

Quizplus · Accepted Answer

Nicole is being influenced by the peripheral route to persuasion because she is not using cognitive processing to make her decision. In contrast, Sandy is using cognitive processing to carefully evaluate her options and make an informed decision, which is characteristic of the central route to persuasion.

Both Nicole and Sandy Need to Buy a New Cellphone