Once managers of The Grecian Urn have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the _ stage of the new- product development process.
A)concept testing
B)business feasibility
C)business analysis
D)product acceptance
E)feasibility study

Question

Quizplus · Accepted Answer

The stage in which the managers evaluate the business attractiveness of the proposal is the business analysis stage. This involves a review of sales, costs, and profit projections to assess whether they satisfy the company's objectives. Therefore, the best choice for this question is option C, which is business analysis.

Once Managers of the Grecian Urn Have Decided on Their