Which of the following is most likely to be included in an executive's write up of a new- product idea to be presented to a new- product committee?
A)the planned market rollout
B)the proposed customer value proposition
C)the marketing strategy
D)the business analysis
E)the product image

Question

Quizplus · Accepted Answer

The proposed customer value proposition is crucial in a new-product idea write-up as it outlines the unique benefits and value the product will offer to customers, which is essential for gaining approval from a new-product committee.

Which of the Following Is Most Likely to Be Included