Customers come to know a brand through a wide range of contacts and touch points,including word of mouth,personal interactions with company people,telephone interactions,and company Web pages.

Question

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This statement is true. Customers can come into contact with a brand through various means, including personal interactions with company representatives, word of mouth, telephone interactions, and company websites. These touchpoints can all contribute to the customer's perception of a brand and their decision to engage with a company.

Customers Come to Know a Brand Through a Wide Range