When a company introduces a new brand name in the same product category,it is called line extension.

Name: When a company introduces a new brand name in the same product category,it is called line extension.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When a company introduces a new brand name in the same product category, it is called a brand extension, not a line extension. Line extension refers to adding new products under an existing brand name within the same product category.

When a Company Introduces a New Brand Name in the Same