Markets can be segmented into groups of nonusers,ex- users,potential users,first- time users,and regular users of a product.This method of segmentation is called _.
A)benefit
B)user status
C)behavior
D)loyalty status
E)usage rates

Question

Quizplus · Accepted Answer

The method of segmentation described in the question is called "user status" segmentation, as it is based on the different levels of experience that different consumers have with the product. The other options listed (benefit, behavior, loyalty status, and usage rates) refer to other methods of segmentation based on different criteria.

Markets Can Be Segmented into Groups of Nonusers,ex- Users,potential Users,first-