When firms use symbols,colors,or characters to convey their personalities,they are using differentiation.
A)reputation
B)subliminal
C)image
D)company
E)people

Question

Quizplus · Accepted Answer

Using symbols, colors, or characters to convey a firm's personality is a way of creating a unique image that sets the company apart from its competitors. This is known as differentiation.

When Firms Use Symbols,colors,or Characters to Convey Their Personalities,they Are