Superior Auto Sales,a chain of high- end used car dealerships,wants to sum up its company positioning and brand positioning in a formal way.Superior's management would use a .
A)vision statement
B)company statement
C)positioning statement
D)mission statement
E)competitive statement

Question

Quizplus · Accepted Answer

A positioning statement is specifically designed to sum up a company's positioning and brand positioning in a formal way. A vision statement relates to the future goals of the company, a company statement is a general overview of the company's purpose, a mission statement outlines the company's overarching purpose and values, and a competitive statement focuses on how the company differentiates itself from its competitors.

Superior Auto Sales,a Chain of High- End Used Car Dealerships,wants