At one time Miller Beer was known as the "champagne of bottled beer." Unfortunately,Miller drinkers did not drink much beer.To increase sales,Miller was repositioned to attract the members of the middle working class.This segmentation approach is .
A)usage rate
B)psychographic
C)user status
D)behavioral
E)benefit

Question

Quizplus · Accepted Answer

The repositioning of Miller Beer to attract the middle working class is based on psychographic segmentation, which involves targeting consumers based on their lifestyle, values, and social class.

At One Time Miller Beer Was Known as the "Champagne