A catalog retailer has identified African- American professionals between the ages of thirty- five and forty- five as the group of customers within the larger market that is a potential market for its products.The retailer plans to direct its marketing efforts toward this group of consumers.The retailer has identified a .
A)target market
B)market aggregation
C)product mix
D)mass market
E)marketing mix

Question

Quizplus · Accepted Answer

The catalog retailer has identified a specific group of consumers, African-American professionals between the ages of thirty-five and forty-five, as potential markets for its products. This group of consumers is the target market that the retailer plans to focus its marketing efforts towards.

A Catalog Retailer Has Identified African- American Professionals Between the Ages