Which type of segmentation centers on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?
A)impulse
B)behavioral
C)psychographic
D)emergency
E)occasion

Question

Quizplus · Accepted Answer

The segmentation that centers on the use of the word "when" is occasion segmentation. It involves dividing the market based on specific occasions or events when consumers are likely to purchase a product or service. This could include things such as holidays, birthdays, weddings, or other special events. By targeting consumers based on these occasions, marketers can tailor their messages and offers to be more relevant and effective.

Which Type of Segmentation Centers on the Use of the Word