Barney Hopkins has compiled a list of things that make segments more attractive.Which one of the following items should NOT be on the list?
A)few substitute products
B)competition with superior resources
C)financial resources
D)relative power of buyers
E)lack of powerful suppliers to control prices

Question

Quizplus · Accepted Answer

Competition with superior resources would make a segment less attractive, as it would be more difficult to compete and succeed in that segment. The other items on the list make a segment more attractive.

Barney Hopkins Has Compiled a List of Things That Make