A brand difference is worth establishing and promoting to the extent that it satisfies all of the criteria below EXCEPT which one?
A)affordable
B)distinctive
C)divisible
D)important
E)noticeable

Question

Quizplus · Accepted Answer

A brand difference should be distinctive, important, and noticeable in order to stand out from competitors and effectively communicate value to the target audience. However, divisibility (the ability to use the brand difference across multiple products or services) is not a necessary criterion for establishing and promoting a brand difference. Affordability can also be a consideration, but it is not listed as one of the criteria in the question.

A Brand Difference Is Worth Establishing and Promoting to the Extent