What is the following an example of? "To busy,mobile professionals who need to always be in the loop,BlackBerry is a wireless connectivity solution that gives you an easier,more reliable way to stay connected to data,people,and resources while on the go."
A)positioning statement
B)service differentiation
C)irresponsible target marketing
D)concentrated segmentation
E)competitive advantage

Question

Quizplus · Accepted Answer

The statement is a clear example of a positioning statement because it clearly states the target market (busy, mobile professionals), the benefit (easier, more reliable way to stay connected), and the uniqueness of the product (wireless connectivity solution).

What Is the Following an Example Of? "To Busy,mobile Professionals