Your current assignment at York Foods is to find the major benefits people look for in product classes,the kinds of people who look for each benefit,and the major brands that deliver each benefit.What is this segmentation method called?
A)behavioral
B)benefit
C)demographic
D)psychographic
E)age and life cycle

Question

Quizplus · Accepted Answer

This segmentation method is called benefit segmentation, which involves identifying the major benefits that consumers seek in a product and grouping them based on those benefits. In this case, the assignment is to find the major benefits people look for in product classes, the kinds of people who look for each benefit, and the major brands that deliver each benefit.

Your Current Assignment at York Foods Is to Find the Major