When a company identifies the parts of the market it can serve best and most profitably,it is practicing .
A)adapted marketing
B)mass marketing
C)segmenting
D)differentiation
E)market targeting

Question

Quizplus · Accepted Answer

The practice described in the statement is market targeting, which involves identifying a specific segment of the market that a company can serve most effectively and profitably. This is different from mass marketing, which involves targeting a broad audience with a generic message, and segmentation, which involves dividing the market into distinct groups based on similar characteristics. Differentiation and adapted marketing are related concepts that involve creating a unique selling proposition or adapting marketing efforts to suit specific segments, but they are not the same as market targeting.

When a Company Identifies the Parts of the Market It