Lexus targets wealthy consumers with similar needs and buying behaviors,even though the consumers are located in different countries.This is an example of .
A)psychographic segmentation
B)life- cycle segmentation
C)intermarket segmentation
D)targeting segmentation
E)loyalty segmentation

Question

Quizplus · Accepted Answer

Intermarket segmentation is the process of grouping consumers with similar needs and buying behaviors who are located in different countries or regions. In this case, Lexus is targeting wealthy consumers with similar needs and behaviors, regardless of their location, which makes it an example of intermarket segmentation.

Lexus Targets Wealthy Consumers with Similar Needs and Buying Behaviors,even