Successful niche marketing is most dependent on a firm's and its .
A)promotions strategy;services
B)individual relationships with customers;positioning
C)greater knowledge of customers' needs;special reputation
D)competitive advantage in comparison to mass- market companies;affordable pricing
E)superior products;value network partners

Question

Quizplus · Accepted Answer

Successful niche marketing requires a greater understanding of the customers' specific needs and preferences in order to offer tailored products and services. Additionally, a special reputation within the niche market can help to establish credibility and differentiate the firm from competitors.

Successful Niche Marketing Is Most Dependent on a Firm's and Its