Marketers must be most careful to guard against which of the following when using age and life- cycle segmentation?
A)traditional marketing
B)gender bias
C)stereotyping
D)cultural bias
E)underestimating

Question

Quizplus · Accepted Answer

Age and life-cycle segmentation can lead to stereotyping, which is the act of assuming certain attributes or characteristics based solely on a person's age or life stage. This can result in a harmful and inaccurate portrayal of certain groups and individuals. Marketers must be careful to avoid stereotyping and treat each individual as a unique consumer with their own preferences and behaviors.

Marketers Must Be Most Careful to Guard Against Which of the Following