Which of the following is true about business marketers in comparison to consumer marketers?

Question

Quizplus · Accepted Answer

Business marketers typically deal with far fewer but far larger buyers compared to consumer marketers. This is because businesses usually have a smaller pool of potential buyers, but the transactions involved with each buyer are typically larger in scale. Consumer marketers, on the other hand, deal with a larger pool of potential buyers but each individual transaction is typically smaller.

Which of the Following Is True About Business Marketers in Comparison