Business marketers often alert customers to potential problems and then show how their products provide solutions.These marketers are hoping to influence which stage of the business buying process?

Question

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By alerting customers to potential problems, marketers are trying to influence the problem recognition stage of the business buying process. This is the first stage in which the purchasing organization recognizes a problem or need that can be solved through the purchase of a product or service.

Business Marketers Often Alert Customers to Potential Problems and Then