Gretchen Kabor has formal authority to select the suppliers and arrange terms of purchase for many of the items her firm uses.Her role in the buying center is that of .

Question

Quizplus · Accepted Answer

Gretchen Kabor's formal authority to select suppliers and arrange terms of purchase indicates that her role in the buying center is that of a buyer. Buyers are responsible for selecting suppliers and negotiating purchasing terms, making them the primary decision-makers in the buying process. The other options - user, decider, influencer, and gatekeeper - do not accurately reflect Gretchen's role as a buying center member with formal authority over purchasing decisions.

Gretchen Kabor Has Formal Authority to Select the Suppliers and Arrange