Almost all major purchases result in _ ,or discomfort caused by postpurchase conflict.
A)legitimization
B)need recognition
C)dissatisfaction
D)cognitive dissonance
E)purchase decisions

Question

Quizplus · Accepted Answer

Cognitive dissonance is the discomfort or inner tension a consumer experiences after making a purchase decision. The consumer may doubt whether the purchase was the right choice, leading to feelings of dissatisfaction or regret. Other options such as need recognition and purchase decisions occur before the actual purchase, while legitimization occurs to justify a purchase to oneself or others after the decision has been made.

Almost All Major Purchases Result in _ ,Or Discomfort Caused