After the purchase of a product,consumers will be either satisfied or dissatisfied and engage in .
A)information searches
B)product expectations
C)alternative evaluation
D)postpurchase behavior
E)variety- reducing behavior

Question

Quizplus · Accepted Answer

Postpurchase behavior refers to what a consumer does after purchasing a product, which includes evaluating their satisfaction or dissatisfaction with the product. This includes actions such as leaving a review, contacting customer service, or returning the product.

After the Purchase of a Product,consumers Will Be Either Satisfied