When consumers are highly involved with the purchase of an expensive,infrequent,or risky purchase but see little difference among brands,they most likely will undertake _ .
A)dissonance- reducing buying behavior
B)variety- seeking buying behavior
C)habitual buying behavior
D)reflective buying behavior
E)complex buying behavior

Question

Quizplus · Accepted Answer

When consumers are highly involved in a purchase but see little difference among brands, they are likely to experience dissonance-reducing buying behavior, as they want to avoid post-purchase regret and are trying to minimize dissonance.

When Consumers Are Highly Involved with the Purchase of an Expensive,infrequent,or