Which of the following is NOT true of mature consumers?
A)They are a good market for cosmetics and personal care products.
B)The best strategy is to appeal to their active,multidimensional lives.
C)They place more importance on brand names and are more brand loyal than members of other age groups.
D)They are an ideal market for "do- it- for- me" services.
E)High- tech home entertainment products appeal to them.

Question

Quizplus · Accepted Answer

Mature consumers actually place less importance on brand names and are less brand loyal than younger generations. They are more focused on the quality and value of a product or service.

Which of the Following Is NOT True of Mature Consumers