are people within a reference group who,because of special skills,knowledge,personality,or other characteristics,exert influence on others.
A)Stealth marketers
B)Opinion leaders
C)Laggards
D)Habitual buyers
E)Social networkers

Question

Quizplus · Accepted Answer

Opinion leaders are people within a reference group who exert influence on others because of their special skills, knowledge, personality, or other characteristics. They are recognized as experts in a particular field or area of interest and their opinions are highly valued by others within the group.

Are People Within a Reference Group Who,because of Special Skills,knowledge,personality,or