Lexus works to keep customers happy after each sale,aiming to delight the customer in order to gain a customer for life.In this pursuit,Lexus is focused on which step of the buyer decision process?
A)purchase decision
B)information search
C)postpurchase behavior
D)evaluation of alternatives
E)need recognition

Question

Quizplus · Accepted Answer

Lexus is focusing on post-purchase behavior, which is the step in the buyer decision process where customers evaluate their purchase and decide whether or not they are satisfied with the product or service. By aiming to delight the customer and create a positive post-purchase experience, Lexus hopes to turn customers into repeat buyers and gain a customer for life.

Lexus Works to Keep Customers Happy After Each Sale,aiming to Delight