Carls Jr.came out with a new hamburger and released it in two different cities with two different price points.Marketers at Carls Jr.then analyzed the different levels of purchase made at the two different price points,planning on using the information to help them set a nationwide price for the new offering.This is an example of .
A)survey research
B)observational research
C)experimental research
D)qualitative research
E)behavioral research

Question

Quizplus · Accepted Answer

This is an example of experimental research because Carls Jr. is manipulating the price point in two different cities to analyze the effect on purchases, which allows them to determine the ideal nationwide price for their new offering.

Carls Jrcame Out with a New Hamburger and Released It in in Two