After a research instrument is selected,the next step in the marketing research process is
A)selecting a sampling method
B)implementing the research plan
C)interpreting the findings
D)selecting a research approach
E)collecting secondary data

Question

Quizplus · Accepted Answer

Once the research instrument has been selected, the next step is to implement the research plan, which involves collecting data through the chosen research instrument and analyzing it according to the research objectives. Selecting a sampling method, choosing a research approach, and collecting secondary data are all steps that typically occur earlier in the marketing research process. Interpreting the findings comes later, after the data has been collected and analyzed. Therefore, implementing the research plan is the most appropriate next step.

After a Research Instrument Is Selected,the Next Step in the Marketing