When ZIBA designers looking for ideas on how to craft a shower- cleaning tool spent 10 days in people's homes,watching consumers wash shower stalls,they were conducting
A)survey
B)personal
C)experimental
D)secondary
E)ethnographic

Question

Quizplus · Accepted Answer

The designers were observing consumers in their natural environment, which is a key characteristic of ethnographic research. They were not conducting a survey or an experiment, and they were not collecting secondary data. The term "personal" is vague and could encompass several types of research methods.

When ZIBA Designers Looking for Ideas on How to Craft