Causal research is used to _.
A)quantify observations that produce insights unobtainable through other forms of research
B)test hypotheses about cause- and- effect relationships
C)uncover information in an unstructured way
D)describe marketing problems or situations
E)gather preliminary information that will help define problems

Question

Quizplus · Accepted Answer

Causal research is conducted to test hypotheses about cause-and-effect relationships. It aims to establish whether one variable causes an effect on another variable. This research method involves conducting experiments or surveys with a control group to observe the relationship between the variables under investigation. Through this process, researchers can determine the causal relationship between variables and develop solutions to marketing problems.

Causal Research Is Used to _