Which of the following is LEAST likely to be a benefit of conducting marketing research?
A)measuring the effectiveness of pricing and accounting
B)assessing market potential and market share
C)understanding customer motivation
D)understanding customer satisfaction and purchase behavior
E)measuring the effectiveness of distribution and promotion activities

Question

Quizplus · Accepted Answer

Measuring the effectiveness of pricing and accounting is not typically considered a benefit of conducting marketing research, as these are more related to financial analysis than marketing. The other choices are all commonly recognized as key benefits of marketing research.

Which of the Following Is LEAST Likely to Be a Benefit