When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions,they are using .
A)direct marketing
B)experiments
C)marketing intelligence
D)informal surveys
E)observation

Question

Quizplus · Accepted Answer

When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions, they are using informal surveys. This method is a quick and easy way to gather information, but it may not be representative of the larger population.

When Managers Use Small Convenience Samples Such as Asking Customers