What is a major drawback of probability sampling?
A)It can be time consuming.
B)The sampling error cannot be measured.
C)Marketers must rely on the judgment of the researcher in respondent selection.
D)Everyone has an equal chance of selection.
E)The most difficult population from which to obtain information is chosen.

Question

Quizplus · Accepted Answer

Probability sampling can be time consuming because it requires a complete list of the population and often involves complex procedures to ensure that every individual has an equal chance of being selected.

What Is a Major Drawback of Probability Sampling