Noora DeLange is helping her company develop a marketing program for a new product line.The program involves emphasizing experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs.The marketing program is most likely designed to appeal to which of the following demographic groups?

Question

Quizplus · Accepted Answer

Gen Xers (born between 1965 and 1980) are often associated with valuing experience over acquisition, as well as authenticity and transparency in marketing messages. They are also less likely to respond to overt marketing pitches and are attracted to more subtle messaging. Therefore, the marketing program described would likely be more effective in appealing to this demographic group.

Noora DeLange Is Helping Her Company Develop a Marketing Program