Question 1

Consumers undertaking which of the following would be most likely to be identified as "cocooning" or "nesting"?

Accepted Answer

Having a home entertainment center installed is associated with cocooning or nesting, which refers to staying at home and creating a comfortable and secure environment. The other choices involve travel or outdoor activities, which do not necessarily align with the concept of cocooning.

Question 2

Which of the following geographical areas has NOT seen a recent population increase?

Accepted Answer

According to recent population data, all of the other areas listed have seen population increases, but the Northeast has seen a slight decrease in population.

Question 3

Refer to the scenario below to answer the following questions.
Casey Brickly opened The Landing on the north shore of Witmer Lake in 1962.With a sandwich counter on one side and a bait shop and grocery on the other,The Landing was an immediate hit with weekend lake visitors and local residents alike.In the summer,boaters parked at the piers and bought all their lake needs-rods and reels,bait,fishing licenses,snacks,soft drinks-at The Landing.Even during the winter months,snowmobilers and ice fishermen were lured to The Landing for a snack and hot coffee or hot chocolate.
As time passed,the business changed and grew tremendously.What was formerly a weekend tourist area gradually became a year- round residential area.Many of the houses,which were built as cottages in the 1950s and 1960s,were remodeled into year- round homes.By the end of the 1970s,the days of small motor boats and 10 mile- per- hour speed limits were gone;skiing and fast speed boats became all the rage.Through it all,The Landing continued to attract flocks of patrons.
In the 1980s,however,Casey started to realize that the grocery area in The Landing could not compete with larger local retailers.He eventually enlarged the sandwich counter,transforming the bait shop and grocery into a restaurant with a full menu typical of any diner.
"Getting rid of the bait shop was hard to do," Casey admitted."I still had a summer crowd that relied on us for their fishing needs,but we couldn't survive a whole year on four months of profit."
In the early 2000s,the atmosphere of Witmer Lake and the neighboring lakes became upscale."I could see that people were spending more on their speed boats than what they had originally paid for their cottages!" Casey exclaimed.Many of the cottages were inherited by children and grandchildren of the original owners.Once again,the scene started to change as many of the lake houses were used only as weekend lake homes.Unlike the previous generation,a vast number of the current owners could afford to live closer to their jobs while maintaining lake homes."At this point,business wasn't growing," Casey said.
As local competition continued to increase,Casey converted the diner atmosphere of The Landing into a bar with a lounge area."The change might have been too drastic," Casey said,"but it was the only way we could maintain a strong,year- round business in spite of the population shifts and competitive forces."
-Which microenvironment actors have affected The Landing the most?

Accepted Answer

The competitors have affected The Landing the most, especially as local competition continued to increase. This can be seen in the decision to transform the grocery area into a restaurant and then into a bar to stay competitive and maintain a strong, year-round business. The changes in the economic environment, natural environment, intermediaries, and suppliers are also mentioned, but they do not appear to have had as significant an impact as the competitors.

Question 4

Cause- related marketing is a(n).

Accepted Answer

Cause-related marketing is a primary form of corporate giving, in which a company donates a portion of its profits to a charity or cause.

Question 5

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Accepted Answer

The marketing environment is the set of factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. The other options are either specific marketing concepts or not directly related to external factors affecting marketing management.

Question 6

Which demographic group is characterized by a total fluency and comfort with computer,digital,and Internet technology?

Accepted Answer

Millennials (also known as Generation Y) were born between the early 1980s and mid-1990s, and grew up during the rapid development of technology. They are considered to be the first digital native generation, as they have grown up with technology as an integral part of their lives, making them more comfortable and fluent with it compared to the other generations mentioned.

Question 7

Workers,managers,and members of the board are all part of a company's public.

Accepted Answer

Workers, managers, and members of the board are considered part of a company's internal public as they are directly involved in the organization's operations and internal environment.

Question 8

A country with a(n)_ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities.

Accepted Answer

A subsistence economy is characterized by consuming most of its own agricultural and industrial outputs and offering few market opportunities. This type of economy focuses on producing just enough to sustain the population's basic needs, rather than producing goods for trade or profit.

Question 9

Which of the following descriptions most accurately characterizes Millennials?

Accepted Answer

Millennials are generally considered to be those born between 1981 and 1996, making them the children of baby boomers. This demographic is also sometimes referred to as Generation Y.

Question 10

A country with a(n)_ _ economy has rich markets for many different kinds of goods.

Accepted Answer

An industrial economy means that the country's economy is based primarily on manufacturing and industry. This type of economy usually leads to a diverse range of goods being produced and available in the market. Therefore, C) industrial is the best choice for the given question.

Question 11

Which of the following is the most reasonable to assume as more and more Americans move to "micropolitan areas"?

Accepted Answer

The answer of Which of the following is the most...

Question 12

Chet Hoffman's chain of travel agencies has identified the lesbian,gay,bisexual,and transgender community as a growing market that spends an increasing percentage of its income on travel.Which of the following would be the LEAST effective component of a marketing plan for Chet to take advantage of this opportunity?

Accepted Answer

Implementing a mass marketing campaign may not be as effective in reaching the targeted LGBT community, who may prefer more personalized and targeted marketing approaches. The other options (A, B, D, and E) are more specialized and focused on reaching the LGBT community.

Question 13

Percy Original caters to a market of individuals and households that buys goods and services for personal consumption.Percy Original caters to a market.

Accepted Answer

Percy Original is targeting individual consumers and households, meaning they are catering to the consumer market.

Question 14

Which of the following is NOT an example of the type of public that is part of a company's marketing environment?

Accepted Answer

The marketing department is a part of the company itself and therefore not considered as a part of the company's marketing environment. The other options - media, government, citizen-action, and financial - are external publics that are part of the marketing environment.

Question 15

A regional supermarket chain runs print,radio,and television advertisements announcing that 1% of each of its sales is donated to local after- school programs for underprivileged youth.This is an example of marketing.

Accepted Answer

This is an example of cause-related marketing, where the company is associating itself with a social cause to create a positive image and enhance customer loyalty while also supporting a good cause.

Question 16

The youngest of the baby boomers are now in their .

Accepted Answer

The answer of The youngest of the baby boomers are...

Question 17

ING,an international insurance and financial services company,is the primary sponsor of the annual New York City Marathon,which is attended by over one million fans and watched by approximately 300 million viewers worldwide.The ING logo and name appear throughout the race course.ING most likely sponsors the event in order to appeal to which type of public?

Accepted Answer

The New York City Marathon is a widely attended event, with over one million fans and 300 million viewers worldwide. As a result, ING is most likely sponsoring the event to appeal to a general public.

Question 18

The primary concern for consumers with the boom in Internet marketing is _.

Accepted Answer

The boom in Internet marketing has raised concerns about the privacy of consumers, as their personal information is often collected and used for targeted advertising. This has led to debates and discussions about the need for stronger regulations to protect consumer privacy online.

Question 19

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

Accepted Answer

Government buys goods and services for producing public services or transferring them to others who need them.

Question 20

Noora DeLange is helping her company develop a marketing program for a new product line.The program involves emphasizing experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs.The marketing program is most likely designed to appeal to which of the following demographic groups?

Accepted Answer

Gen Xers (born between 1965 and 1980) are often associated with valuing experience over acquisition, as well as authenticity and transparency in marketing messages. They are also less likely to respond to overt marketing pitches and are attracted to more subtle messaging. Therefore, the marketing program described would likely be more effective in appealing to this demographic group.

Quiz 3: Analyzing the Marketing Environment