Chet Hoffman's chain of travel agencies has identified the lesbian,gay,bisexual,and transgender community as a growing market that spends an increasing percentage of its income on travel.Which of the following would be the LEAST effective component of a marketing plan for Chet to take advantage of this opportunity?
A) develop a presence on LGBT- oriented social networking sites
B) advertise on LOGO
C) implement a mass marketing campaign
D) place specially- targeted ads in gay- themed publications
E) position his agency as focused on specialized experiences
Correct Answer:
Verified
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